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Jonathon Eastwood- What is your message? |
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Jonathon Eastwood from Eastwood Design and Marketing gave a fascinating presentation to Falmouth Business League this morning. He talked about defining a business's key features and benefits. The "Why" in "Why should I do business with you?". This is a topic very close to my heart as it so frequently disappoints me to see how little some companies recognise and work with those features that should be providing their cutting edge - the difference between coming first and getting the business and coming second and getting - nothing. Every business, no matter how small or large must be able to tell their customers what it is that makes doing business with us so special. First you have to define those features and benefits, the key differentiators then you have to be able to deliver that message - sometimes without even appearing to! Jonathon can help you develop your message, I can help you and your team deliver it! Send me an email to set up a call. |





























